Monday, August 29, 2011

Societies

Society is what makes people. Literally. First, outside of society people become animals. Second, because of the society people become what they are, because they want to be the same or completely different, depends on their value system.
In marketing this is known as "reference groups" -which is a person or a group of people that significantly influences the individual’s behaviour by providing standards or norms by which consumers judge their attitudes and behaviour. In real life it is know as opinion of the others and it's not a secret, that in different groups we behave differently in order to show that we belong there. Sadly, it will never change. Luckily for them, there are people who feel comfortable in almost every society. Me, I don't feel comfortable when I meet crazy people, because I never know what to expect, but luckily this doesn't happen too often.

Last weekend I was introduced to a bit of an alternative society of Varna. Those are the people who doesn't work in the office, doesn't wear suits and doesn't spend money to pay for the things they don't actually need. These are the people that if you don't know them, may be you will hold your purse more tight when you pass by. The people who hate successful finansists and actually most of my generation. However, they are nice, because they saved their humor and positive attitude. They are not sitting at home getting drunk with vodka every day, they are not talking about the problems they abviously have, they have a place in the park, where they usually go after work with cople of beers and just have some normal funny conversations, while one is skating, one is playing the guitar and one looks like really needs a shower. Being asked if I feel comfotable in this society, my answer was yes, because it reminds me of me at the age of 15, when we were spending all our time doing the same, however we were teenagers and once we grew up a bit we stopped having these meetings and mostly comments each others statuses on facebook. These people have better communication than we do, that's for sure.
Having different roles in the society we sometimes forget about where we come from. However, the most important is not to loose yourself in the catalogue of roles you play.

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